This particular laptop is ideal for our target customer, it is designed to provide top performance and contains software for a professional user...
Hayley Littlemore
Monday, 11 April 2011
Tuesday, 5 April 2011
Promotion Methods & Strategy for Louis Vuitton
Hiiii,
Right so we need to decide on 3 methods of promotion for our product. The first is a swing tag, the second a point of sale and for the third one we could possibly look into maybe designing a carrier bag or a dust bag? The initial idea of doing an advertisement for a magazine would be tricky seen as we don't have the actual product to photograph....What do you's think? The only thing about designing carrier bag is - is it actually a form of promotion?
Right so we need to decide on 3 methods of promotion for our product. The first is a swing tag, the second a point of sale and for the third one we could possibly look into maybe designing a carrier bag or a dust bag? The initial idea of doing an advertisement for a magazine would be tricky seen as we don't have the actual product to photograph....What do you's think? The only thing about designing carrier bag is - is it actually a form of promotion?
Also, we need to take into consideration our promotional strategy:
- What is the goal of our promotion?
- What type of promotion should be used for our luxury brand?
- What effect should the promotion have on the customer?
- Which promotion is working and which isn't working?
- What are the costs of the promotion compared to the benefits?
There are five types of objectives for a promotional strategy and they are:
- To provide information
- To increase demand
- To differentiate the product
- To accentuate the value of the product
- To stabilise sales
Just thinking....we need to name our product as all the Louis Vuitton bags have their own names. Suggestions?
The Neverfull bag
We are using the Neverfull bag as inspiration for our piece of luggage. Here is some information about the bag on the Louis Vuitton website:
It comes in 3 sizes:
Neverfull PM
This elegant bag in Monogram canvas is perfect for everyday sophistication. Its large opening makes carrying and accessing contents fast and easy. An indispensible accessory for every occasion.
Size (LxHxD): 11.4" x 8.6" x 5.1"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch
-Side laces to change the shape of the bag
-Large opening for easy access to contents
-Natural cowhide leather trimmings
Neverfull MM
Thanks to its clever side laces, this stylish bag can adapt to the mood of various occasions. When the laces are loose, it becomes a multipurpose tote bag, when tightened it becomes a chic city bag.
Size (LxHxD): 12.6" x 11.4" x 6.7"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Large opening for easy access to contents
-Natural cowhide leather trimmings
PRODUCT ID: M40156
Neverfull GM
A large flexible bag in Monogram canvas suitable for business, travel or everyday use. The interior is beautifully laid out, so finding your belongings is quick and easy.
Size (LxHxD): 15.7" x 13" x 7.9"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Side laces to change the shape of the bag
-Large capacity
-Natural cowhide leather trimmings
PRODUCT ID: M40157
If you click on the Materials and Care link, the following information is provided:
It comes in 3 sizes:
Neverfull PM
This elegant bag in Monogram canvas is perfect for everyday sophistication. Its large opening makes carrying and accessing contents fast and easy. An indispensible accessory for every occasion.
Size (LxHxD): 11.4" x 8.6" x 5.1"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch
-Side laces to change the shape of the bag
-Large opening for easy access to contents
-Natural cowhide leather trimmings
Neverfull MM
Thanks to its clever side laces, this stylish bag can adapt to the mood of various occasions. When the laces are loose, it becomes a multipurpose tote bag, when tightened it becomes a chic city bag.
Size (LxHxD): 12.6" x 11.4" x 6.7"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Large opening for easy access to contents
-Natural cowhide leather trimmings
PRODUCT ID: M40156
Neverfull GM
A large flexible bag in Monogram canvas suitable for business, travel or everyday use. The interior is beautifully laid out, so finding your belongings is quick and easy.
Size (LxHxD): 15.7" x 13" x 7.9"
-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Side laces to change the shape of the bag
-Large capacity
-Natural cowhide leather trimmings
PRODUCT ID: M40157
If you click on the Materials and Care link, the following information is provided:
Click Craftsmanship to view a video of how Louis Vuitton create their products:
Hayley Littlemore
Saturday, 2 April 2011
Advert ...
Above is a Louis Vuitton advert which I found in a recent copy of Vogue. Just thought it might be worth a look!
Tuesday, 29 March 2011
Below is a link to WGSN in the Marketing section for Spring Summer 2011 seasonal ad campaigns. These could be helpful when thinking about the marketing for our products ....
http://www.wgsn.com/content/report/Marketing/Campaigns/Seasonal/Spring_Summer_2011/s_s_11_seasonal_adcampaignsanalysis.html
http://www.wgsn.com/content/report/Marketing/Campaigns/Seasonal/Spring_Summer_2011/s_s_11_seasonal_adcampaignsanalysis.html
Subscribe to:
Posts (Atom)