Right so we need to decide on 3 methods of promotion for our product. The first is a swing tag, the second a point of sale and for the third one we could possibly look into maybe designing a carrier bag or a dust bag? The initial idea of doing an advertisement for a magazine would be tricky seen as we don't have the actual product to photograph....What do you's think? The only thing about designing carrier bag is - is it actually a form of promotion?
Also, we need to take into consideration our promotional strategy:
- What is the goal of our promotion?
- What type of promotion should be used for our luxury brand?
- What effect should the promotion have on the customer?
- Which promotion is working and which isn't working?
- What are the costs of the promotion compared to the benefits?
There are five types of objectives for a promotional strategy and they are:
- To provide information
- To increase demand
- To differentiate the product
- To accentuate the value of the product
- To stabilise sales
Just thinking....we need to name our product as all the Louis Vuitton bags have their own names. Suggestions?
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