Point of Sale

I have decided to do the Point of Sale as a promotional postcard, to be placed on counter surfaces and next to the check outs at the supplying stores. I created this postcard on Illustrator by first finding a suitable image of a Louis Vuitton advert, then applying the Louis Vuitton and Sony Logos, with the "Infusion" name and the tag line of our product.

Hayley Littlemore

Point of Sale

We have started to look at our point of sale, here are some examples from Google to get us thinking:

Hayley Littlemore

Trend Board

I have put the trend board together by first editing each image on Photoshop, and then adding them onto the trend board on Illustrator. I created a colour palette by creating small rectangles and using the eyedropper tool.
I have included the inspirational Neverfull bag, a selection of fashion magazines and a Sony laptop - as these are the main items our handbag has been designed to hold. I found a Sony Vaio laptop in the same colour palette as our bag.

Hayley Littlemore

Sony products

I have researched Sony Laptop cases and carry bags, to help us design our own handbag:

Sony

I have been on the Sony website, to have a look at laptop specifications:

This particular laptop is ideal for our target customer, it is designed to provide top performance and contains software for a professional user...

Hayley Littlemore

The Neverfull bag

We are using the Neverfull bag as inspiration for our piece of luggage. Here is some information about the bag on the Louis Vuitton website:


It comes in 3 sizes: 

Neverfull PM
This elegant bag in Monogram canvas is perfect for everyday sophistication. Its large opening makes carrying and accessing contents fast and easy. An indispensible accessory for every occasion. 


Size (LxHxD): 11.4" x 8.6" x 5.1"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch
-Side laces to change the shape of the bag
-Large opening for easy access to contents
-Natural cowhide leather trimmings


Neverfull MM

Thanks to its clever side laces, this stylish bag can adapt to the mood of various occasions. When the laces are loose, it becomes a multipurpose tote bag, when tightened it becomes a chic city bag. 


Size (LxHxD): 12.6" x 11.4" x 6.7"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Large opening for easy access to contents
-Natural cowhide leather trimmings


PRODUCT ID: M40156


Neverfull GM

A large flexible bag in Monogram canvas suitable for business, travel or everyday use. The interior is beautifully laid out, so finding your belongings is quick and easy. 


Size (LxHxD): 15.7" x 13" x 7.9"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Side laces to change the shape of the bag
-Large capacity
-Natural cowhide leather trimmings


PRODUCT ID: M40157



If you click on the Materials and Care link, the following information is provided:

Click Craftsmanship to view a video of how Louis Vuitton create their products:

Hayley Littlemore