This is an article I found on the colour palette for our products ..
http://www.benjaminmoore.com/bmpsweb/portals/bmps.portal?_nfpb=true&_br=1&_pageLabel=fh_home&np=public_site/articles/envision_color_2011/env_2011_color_year_vintage_wine
I thought the look and the colours in the picture are suitable for the sort of colours we are going to use for our product ...
Monday, 11 April 2011
a bit about the advertising of Louis Vuitton ...
Advertising campaigns
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products, on August 2, 2007, the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along withSteffi Graf, Andre Agassi, and Catherine Deneuve. Many rappers, most notably Kanye West, have mentioned the company in certain songs.
The company commonly uses print ads in magazines and billboards in cosmopolitancities. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi, Gisele Bündchen and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French director Bruno Aveillan.
Sony products
I have researched Sony Laptop cases and carry bags, to help us design our own handbag:
Sony
I have been on the Sony website, to have a look at laptop specifications:
Hayley Littlemore
This particular laptop is ideal for our target customer, it is designed to provide top performance and contains software for a professional user...
Hayley Littlemore
Tuesday, 5 April 2011
Promotion Methods & Strategy for Louis Vuitton
Hiiii,
Right so we need to decide on 3 methods of promotion for our product. The first is a swing tag, the second a point of sale and for the third one we could possibly look into maybe designing a carrier bag or a dust bag? The initial idea of doing an advertisement for a magazine would be tricky seen as we don't have the actual product to photograph....What do you's think? The only thing about designing carrier bag is - is it actually a form of promotion?
Right so we need to decide on 3 methods of promotion for our product. The first is a swing tag, the second a point of sale and for the third one we could possibly look into maybe designing a carrier bag or a dust bag? The initial idea of doing an advertisement for a magazine would be tricky seen as we don't have the actual product to photograph....What do you's think? The only thing about designing carrier bag is - is it actually a form of promotion?
Also, we need to take into consideration our promotional strategy:
- What is the goal of our promotion?
- What type of promotion should be used for our luxury brand?
- What effect should the promotion have on the customer?
- Which promotion is working and which isn't working?
- What are the costs of the promotion compared to the benefits?
There are five types of objectives for a promotional strategy and they are:
- To provide information
- To increase demand
- To differentiate the product
- To accentuate the value of the product
- To stabilise sales
Just thinking....we need to name our product as all the Louis Vuitton bags have their own names. Suggestions?
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