The Neverfull bag

We are using the Neverfull bag as inspiration for our piece of luggage. Here is some information about the bag on the Louis Vuitton website:


It comes in 3 sizes: 

Neverfull PM
This elegant bag in Monogram canvas is perfect for everyday sophistication. Its large opening makes carrying and accessing contents fast and easy. An indispensible accessory for every occasion. 


Size (LxHxD): 11.4" x 8.6" x 5.1"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch
-Side laces to change the shape of the bag
-Large opening for easy access to contents
-Natural cowhide leather trimmings


Neverfull MM

Thanks to its clever side laces, this stylish bag can adapt to the mood of various occasions. When the laces are loose, it becomes a multipurpose tote bag, when tightened it becomes a chic city bag. 


Size (LxHxD): 12.6" x 11.4" x 6.7"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Large opening for easy access to contents
-Natural cowhide leather trimmings


PRODUCT ID: M40156


Neverfull GM

A large flexible bag in Monogram canvas suitable for business, travel or everyday use. The interior is beautifully laid out, so finding your belongings is quick and easy. 


Size (LxHxD): 15.7" x 13" x 7.9"


-Large interior zipped pocket which can fit a long wallet
-A D-ring to attach a small zipped clutch for valuables
-Side laces to change the shape of the bag
-Large capacity
-Natural cowhide leather trimmings


PRODUCT ID: M40157



If you click on the Materials and Care link, the following information is provided:

Click Craftsmanship to view a video of how Louis Vuitton create their products:

Hayley Littlemore

Advert ...

Above is a Louis Vuitton advert which I found in a recent copy of Vogue. Just thought it might be worth a look!

Below is a link to WGSN in the Marketing section for Spring Summer 2011 seasonal ad campaigns. These could be helpful when thinking about the marketing for our products ....

http://www.wgsn.com/content/report/Marketing/Campaigns/Seasonal/Spring_Summer_2011/s_s_11_seasonal_adcampaignsanalysis.html

Both of the images below are the logo's for Louis Vuitton and Sony. When thinking about creating our product we need to decide whether to create our own brand logo or whether to just keep it as it is ...

Above is a screen grab of the inside of a current Louis Vuitton handbag which we liked, so were thinking of using this as inspiration for the lining of our bag ...

Colour Trends ...

Okay, so we were saying the other day that we like the idea of using the classic colours of Louis Vuitton for the outside of the bag (without the motif) but then incorporating a different colour into the lining of the bag, or for the skin for the laptop.
I have done some research from WGSN into colour trends for Spring/Summer 2012, so that we can get an idea of what is coming into trend, and whether we want to incorporate these ideas into our product.

Colour Analysis

The colour barometer tracks the evolution and development of specific colour. The colour matrix is available as an Illustrator download tool and is user-interactive so you can build and customise your own palettes. It displays the seasonal palette in colour families from left to right, and tonal levels from top to bottom. The levels analysis explains the seasonal colour depth and tone.

Colour Inspiration

Seasonal message

In a season with no one direction or leading trend, the driving influence for colour is that of enhanced processes, which explore what we see when images pass through the camera, the computer, the printer, the internet or physically applied art, and overlays in a cycle of shift and distortion.

Applied lacquers add refinement to darks. Caked-on pigment and laser-light brights are used selectively on backdrops of desert and darkness. Mid-tones are derived through processes of time, with natural growth or synthesised ageing. Nostalgic filters alter and soften cool pastels, while veiled and impure neutrals offer a raw, minimal narrative.

Colour barometer

Pale neutrals take on a primitive and raw quality, a clear move on from the stark and unprocessed white of autumn/winter. Yellowed tones of ecru, vanilla and buttermilk are key.

Warm tones of peach, saffron and orange emerge, and brown appears as a single essential dark.

Pinks sit in both the red and purple areas; there is a brownish cast to pale pinks with tea-stained dusky hues. Life-affirming warm reds have an orange cast for coral, intense fiery shades, deeper baked reds and intense cochineal.

Layering of yellow is a key message, used tonally from retro vanilla and buttermilk through to fresh primrose and yellow-green citrus tones.

Green remains a key colour group with two distinct messages. Yellow/green cast with gleaming olive shades, and blue/green cast with the teals being replaced by softer aqua and pine.

Blue continues to provide one of the most changeable areas. Cool and clear blues move on from last summer’s turquoise, with lilac-cast blue. Indigo emerges as an important dark.

Purple and pink merge, with pink-hued purples and cool, blue-cast pinks.

LOUIS VUITTON F/W 11-12

I thought it would be useful to have a look at the most current Louis Vuitton bags seen on the fall/winter 11-12 runway to to get an idea of textures, colours and bag shapes.