Luggage Brief

The Swing Tag ...

So i've been working on the swing tag, and have been looking at lots of different options to decide on what I need to put on there.
First of all I created my swing tag using adobe photoshop and Illustrator ... and originally was going to keep it very simple with the colours which we are using for our final product, brown and creme. But once i had designed the swing tag and put all the information on there that i wanted to use I thought it looked really quite boring and I wanted to liven it up and make it look more glamorous .... So I found an existing image from their new advertising range and added that on top of my original swing tag to make it look a bit more interesting.

This is the image I have chosen to add to my Swing tag, and to make it work better i have changed the opacity so it's not so harsh.

This is the final image of my completed Swing Tag. As you can see I still stuck to the original colour scheme of creme's and brown's, but the inclusion of the picture really gives it that alternative edge.

Point of Sale

I have decided to do the Point of Sale as a promotional postcard, to be placed on counter surfaces and next to the check outs at the supplying stores. I created this postcard on Illustrator by first finding a suitable image of a Louis Vuitton advert, then applying the Louis Vuitton and Sony Logos, with the "Infusion" name and the tag line of our product.

Hayley Littlemore

Point of Sale

We have started to look at our point of sale, here are some examples from Google to get us thinking:

Hayley Littlemore

Trend Board

I have put the trend board together by first editing each image on Photoshop, and then adding them onto the trend board on Illustrator. I created a colour palette by creating small rectangles and using the eyedropper tool.
I have included the inspirational Neverfull bag, a selection of fashion magazines and a Sony laptop - as these are the main items our handbag has been designed to hold. I found a Sony Vaio laptop in the same colour palette as our bag.

Hayley Littlemore

Colour Article ...

This is an article I found on the colour palette for our products ..

http://www.benjaminmoore.com/bmpsweb/portals/bmps.portal?_nfpb=true&_br=1&_pageLabel=fh_home&np=public_site/articles/envision_color_2011/env_2011_color_year_vintage_wine

I thought the look and the colours in the picture are suitable for the sort of colours we are going to use for our product ...

a bit about the advertising of Louis Vuitton ...

Advertising campaigns

The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses such as Jennifer Lopez and most recently Madonna in its marketing campaigns. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products, on August 2, 2007, the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along withSteffi Graf, Andre Agassi, and Catherine Deneuve. Many rappers, most notably Kanye West, have mentioned the company in certain songs.

The company commonly uses print ads in magazines and billboards in cosmopolitancities. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi, Gisele Bündchen and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French director Bruno Aveillan.