Looking at laptop cases ...

As an idea we have looked at the idea of creating a new and stylish laptop case, which can be used in an everyday situation, which will still be fashionable yet functional. 

Most laptop cases which are around at the moment, are big and bulky and don’t fall into the fashionable ‘area’.

I  looked at the Luggage - UK - October 2008 report on mintel, and came across this information on laptop cases:

Laptops spreading

Figure 7: Laptops owned at home, 2003-08

Base: adults aged 15+

         2003 2004     2005  2006     2007   2008

         %          %        %    %         %     %

All adults 5.9        7.6      11.5     17.5      24.1   26.0

Taken from the TGI survey of around 25,000 adults

download into spreadsheet | create new graph

Source: GB TGI, BMRB Q2 2004-08/Mintel

Deflationary prices mean that home ownership of laptop computers has risen rapidly, driving the demand for protective cases for use, either within the home or when on the move.

However, rather than adding to the number of bags that need to be transported, consumers may prefer special protective compartments in other pieces of luggage. This was the concept behind Samsonite’s launch of its Proteo range of backpacks, office cases and messenger bags in July 2007.

This is especially likely to be the case among those travelling by air, with most carriers only allowing one item of hand luggage aboard.

The volume of laptop bags is rising, driven by the increase in penetration of this type of computer. Value is being added to the market by the increasing availability of bigger bags with a laptop compartment, such as the Samsonite Proteo range.

Although overall just one in ten use a laptop case, this rises to two in five ABs, reflecting both the greater likelihood of this group to own one and to be travelling for business purposes. However, the penetration of laptops is broadening, and this means that a wider group will need suitable ways of transporting them

This may apply particularly to younger people who would welcome laptop bags from ‘their brands’ for example Quiksilver, Timberland – or at the other end of the price range – Primark.