Tuesday 22 March 2011

BRAND RESEARCH LOUIS VUITTON

About

The world leader in luxury, Louis Vuitton has been synomynous with the art of travel since 1854.



Since 1997, with the arrival of fashion designer Marc Jacobs, it has extended its expertise to men's and women's ready-to-wear, shoes watches and jewellery and sunglasses combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. 

Making travelling a unique and personal experience - this is Louis Vuitton's primary mission.

In 2008, Louis Vuitton launched a new personalisation service called Mon Monogram. This offers customers the opportunity to entirely create a bag from their own vision in four easy steps.

Firstly, the customer chooses one of their 3 most iconic bags; Speedy, Keepall and Pergase...





Secondly, place either vertical or diagonal stripes, followed by picking a set of two-tone colours and finally they can stamp their initials with up to three letters.

Here's a short video of the 'Mon Monogram' Service...




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